PACKETVIDEO PROVIDES FIRST END-TO-END MUSIC SERVICE FOR MOBILE AND BROADBAND ACCESS FOR CANADA'S TELUS MOBILITY
Upgrade to the TELUS Mobile Music Service Uses PacketVideo’s MediaFusion platform for its Mobile and Web Storefront
LAS VEGAS – CTIA Booth 3024 (April 1, 2008)—The recent upgrade of TELUS’ mobile music service in Canada features a first for mobile customers – the ability to sideload protected music tracks from a personal computer (PC) to mass market Java phones. The PC software and Java music client on the phone were both developed by PacketVideo Corporation (PV) based on its patented SDC DRM digital rights management technology.
Previously, sideloading of protected music had been limited to higher-end phones based on operating systems such as Symbian, Microsoft Windows Mobile or Qualcomm’s BREW. The new solution from PV supports the broad base of Java-enabled handsets in the market, enabling TELUS’ current music phones and supporting upgrades to many of its older models as well.
Users of the service now have the option of downloading songs from the TELUS-branded music store to their PCs or directly over-the-air to their mobile phones. As part of this service upgrade, PV is also hosting the TELUS music store based on PV’s MediaFusion™ music platform. MediaFusion, a white-label server-client solution for rich media applications, supports both purchase and subscription business models. TELUS is using MediaFusion’s content management back-end, which includes digital rights management, automatic content injection and end-user license vaults as well as the storefront for web and mobile access.
“The upgraded TELUS mobile music service represents the state-of-the-art for Java phones. Users benefit from increased access to their content when and where they want to enjoy it,” said PacketVideo CEO James C. Brailean, Ph.D.
“PV’s solution helps us reduce complexity and cost while offering a true first-of-its kind music experience to our customers,” said David Neale, senior vice president, Products and Services at TELUS.
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About PV: PV, a subsidiary of NextWave Wireless Inc. (NASDAQ: WAVE), is the software innovator powering the world’s leading mobile multimedia services. With more than 200 different devices supported and 200+ million PV multimedia clients deployed around the world, PV has the deepest, broadest and most respected multimedia software expertise in the industry. Founded in 1998, PV is headquartered in San Diego, California with regional offices in the U.S., Japan, Europe and India.
About TELUS: TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications company in Canada, with $9.1 billion of annual revenue and 11.1 million customer connections including 5.6 million wireless subscribers, 4.4 million wireline network access lines and 1.2 million Internet subscribers. TELUS provides a wide range of communications products and services including data, Internet protocol (IP), voice, entertainment and video. Committed to being Canada's premier corporate citizen, we give where we live. Since 2000, TELUS and our team members have contributed more than $113 million to charitable and not-for-profit organizations and volunteered more than 2.1 million hours of service to local communities. Eight TELUS Community Boards across Canada lead our local philanthropic initiatives. For more information about TELUS, please visit TELUS.com.
Note Regarding Forward-Looking Statements: This press release contains “forward-looking statements” for purposes of the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties. There can be no assurances that forward-looking statements will be achieved, and actual events or results could differ materially from the events or results predicted or from any other forward-looking statements made by, or on behalf of, PV, and should not be considered as an indication of future events or results. Important factors that could cause actual events or results to differ materially are described in filings of our parent company, NextWave Wireless Inc. (NASDAQ: WAVE) with the Securities and Exchange Commission. All such documents are available through the SEC’s website at www.sec.gov. PV and NextWave Wireless Inc. make no commitment to revise or update any forward-looking statements in order to reflect changes in events or circumstances after the date any such statement is made, except as may be required pursuant to applicable law.
For further information:
PacketVideo Media Contacts:
Jeff Seedman
Ruder-Finn
310-882-4009
seedmanj@ruderfinn.com
Tracey Croughwell
PacketVideo
858-731-5529
croughwell@pv.com
TELUS Media Contact:
AJ Gratton
TELUS Media Relations
416-279-8522
Aj.gratton@TELUS.com
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